The Preservation Research Office collection includes many lavishly-illustrated brochures for office buildings, hotels and development projects in downtown St. Louis. Once upon a time, real estate agents printed multi-page brochures to lure tenants to what were presented as prestigious, beautiful and often exotic buildings. While floorplans and basic information are included to guide decision-making, the brochures are more concerned with using striking images and often-poetic language to persuade would-be tenants.
Here we present a sampling of brochures. These include those for long buildings (the Ambassador), shuttered buildings (the Arcade and Hotel Jefferson), adapted buildings (the Marquette and Paul Brown) and a not-quite-realized project (the Midwest Terminal Building).
Principal Author: Michael R. Allen
Additional Research and Writing: Laurel Morris
Digitization: Alyssa J. Stein