From Preservation Action
One of the major components of the National Trust for Historic Preservation’s restructure plan, Preservation 10X, includes a focus on the identification of and subsequent advocacy for 100 “National Treasures.” These resources are meant to be historic places of national significance, or that raise national preservation issues.
Since this program is going to be a major initiative of the Trust, and many individuals have been providing suggestions as to what the name should be, the Trust has decided “…to use data-driven research to help in making this name decision to give us the best chance for success.” In short — they want input! According to an announcement by President Stephanie Meeks, “…the name needs to be a proper noun (no verbs). It needs to be short and memorable. It needs to convey the importance of these places and signal the commitment of the Trust to their protection. We are asking friends close to the Trust to provide name ideas that we can test in our upcoming research. If you have suggestions, please send them to firstname.lastname@example.org by November 23.”