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Central West End DeVille Motor Hotel Historic Preservation Mid-Century Modern

Stories from the DeVille Motor Hotel

by Michael R. Allen

Photograph of the DeVille Motor Hotel in context by Jeff Vines.

There’s nothing quite like a posh urban hotel. A fine hotel has long been the ultimate urban meeting place. From big convergences of finely-dressed party-goers to small groups of martini-lunch businessmen to encounters even more discreet — the hotel is the place. The hotel is a fashionable but not ostentatious place for all manner of meetings, dining and drinks.

Hotels like the Chase, Park Plaza, the Mayfair and the Coronado are the legendary settings. How do we know this? The stories people tell. People talk about the restaurants, the dances, the political meetings, the bars, the music, the celebrities and all the things that made these more than just pretty buildings. we know that these buildings connected a lot of lives, and became part of thousands of memories.

The mid-century DeVille Motor Hotel at 4483 Lindell Boulevard, later the Holiday Inn Midtown, is not as old as the stalwarts of St. Louis’ golden age of hotels, but it was the cream of the crop for the modern era. The DeVille definitely was a social hub in the 1960s and early 1970s. Perhaps we don’t think of stories from that recent past as part of our history, but we should. The DeVille was the meeting spot for a different generation — one that shaped contemporary St. Louis and breathed life into a city struggling with depopulation and sprawl. At the DeVille, the Central West End extended its glory days long enough to survive, and thousands of St. Louisans passed through its doors in the process.

What are their stories?

At B.E.L.T, Toby Weiss is collecting those tales from our recent past. Submit one of of your own here. This is a great project! Too often, we don’t know how much a role a place has played in our lives until its lost. That’s a shame, because we have the power to keep history alive in our own time simply by saving our own stories for future generations.

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Architecture Central West End DeVille Motor Hotel Historic Preservation Mid-Century Modern

The DeVille as the Holiday Inn

by Michael R. Allen

In 1966, the DeVille Motor Hotel became a Holiday Inn after the Vatterott family purchased the building. The modernist motel had opened in 1963 as part of the New Orleans-based DeVille chain, and was designed by renowned architect Charles Colbert. Although the motor hotel enjoyed a swanky reputation as the DeVille, its years as the Holiday Inn are its most famous among St. Louisans who recall dances and social events held in the public spaces. The postcard shown above dates to the time of the change in ownership.

The rear of the postcard shows the new name: The Holiday Inn Midtown. Midtown was St. Louis’ Uptown, where the high-rollers mixed with the young professionals at the new lounges and restaurants of reborn Central West End. The spirit of optimism was high, and distinctly urban place names like “Midtown” were embraced as strongly as the idea that the city would rebound. The new Gateway Arch and Busch Stadium were signs of downtown’s new life, and the DeVille was a sign that the Central West End was as posh as ever for social life.

The end of the era was abrupt; the Holiday Inn Midtown closed in 1977, and was purchased by the Archdiocese for conversion to the San Luis Apartments (senior housing). Still, by 1977, Lindell Boulevard had attracted many new modernist buildings from Grand west to Kingshighway and the Central West End’s renewal was in full force. The DeVille was as sleek as ever, even with its less glamorous new use. Now that the San Luis Apartments are closed and the neighborhood’s stability is a sure bet, what better time is there to return the DeVille to its earlier glory? The old Bel Air Motel to the west, the city’s first motel dating to 1958, is posed to become a Hotel Indigo. The optimism about the city and the Central West End embodied by these buildings has paid off, and these mid-century landmarks have much to offer the present age as reminders of the power of architecture to convey the hope of an era.

(Postcard courtesy of Sheila Findall’s family collection.)

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Central West End DeVille Motor Hotel Historic Preservation Mid-Century Modern

Time for the DeVille

by Michael R. Allen

With the St. Louis Archdiocese awaiting a new archbishop, and archdiocese revenue down to $160 million in 2008 (compare to $252 million in 2007), hope for the DeVille Motor Hotel at 4483 Lindell Boulevard is growing. After all, with a major leadership transition in the works and revenue down, there is a great chance to convince the archdiocese to reconsider demolition of the mid-century modern motel. The Archdiocese may find it more financially prudent to place the building up for sale to raise revenue. The land alone remains very valuable.

Sale of the land would probably not occur until after a new archbishop is installed and after prices rise again. For as imprudent and wasteful demolition and parking lot construction is, getting a low sale price is just as bad. The Archdiocese can wait out market conditions and a change in leadership.

Thus, preservationists have some time to thoroughly explore options that would retain architect Charles Colbert’s curvaceous modern landmark. Serious thought should be given to use, conditions, cost and landmark eligibility. With creative thinking, a solid preservation plan could be on the table in time for the next archbishop to consider. Even then, the Archdiocese might not be ready to make a move — but advocates for saving the fine building would be ready for the time when it is.

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Central West End DeVille Motor Hotel Historic Preservation Missouri Mullanphy Emigrant Home Old North St. Louis County

Missouri Preservation’s Most Endangered List Includes Three St. Louis Buildings

by Michael R. Allen


Yesterday Missouri Preservation unveiled its 2008 Most Endangered Historic Places list (follow link for full list with information). President Jeff Brambila, pictured above, announced that the Mullanphy Emigrant Home in St. Louis was being held over from last year due to continued financial needs of the stabilization project. A new foundation and new block inside walls for the south and east sides of the building are complete, but the block work on the north wall, a new roof and brick exterior facing all remain to be started. The Mullanphy is not safe yet.


Also on this year’s list due to financial needs of repair is Fairfax, where the list was announced. Located on Manchester Road in Rock Hill, Fairfax is a minimally-detailed Greek Revival home built by James Collier Marshall in 1841. Out of tune with its auto-centric surroundings, the home was already moved twice to escape demolition. The owner is the City of Rock Hill, which lacks funds to repair the building. Those in attendance at the press conference saw the high level of disrepair on the interior, where holes abound in the plaster walls and ceilings and the original wooden floors are covered with decaying vinyl flooring.

A third St. Louis are building on this year’s list is the DeVille Motor Hotel at 4483 Lindell Boulevard in the city’s Central West End. The modernist motor lodge is an elegant relic of urban renewal era, showing a sensitivity to site and neighborhood context rare for its period. Seems to this writer that the stark modernism of the DeVille shares at least a stylistic tendency with the much-earlier Greek Revival lines of Fairfax. Currently, the St. Louis Archdiocese continues to plan demolition of the hotel for a surface parking lot.

Missouri Preservation went beyond the endangered list and also announced a “watch list” of buildings from previous year’s lists still facing an uncertain future.

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Central West End DeVille Motor Hotel Historic Preservation Mid-Century Modern

DeVille Motor Hotel in the News This Week

by Michael R. Allen

Today’s “Inside the Metropolis” column in the Vital Voice features a guest writer, my colleague Lindsey Derrington. Lindsey has written an eloquent and impassioned plea: “Recoup DeVille Motor Hotel: No Need to Demolish Historic Building”. The article is a perfect summary of why we can’t afford to lose the DeVille Motor Hotel (a.k.a. San Luis Apartments).

Earlier this week, Preservation Online also covered the issue; read that article here.

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Architecture Central West End DeVille Motor Hotel Historic Preservation Media

DeVille Still Shines

by Michael R. Allen

My latest commentary for radio station KWMU aired this morning and is available in transcript form on the station website: DeVille Still Shines

Categories
Architecture Central West End DeVille Motor Hotel Historic Preservation Mid-Century Modern

Landmarks Statement on San Luis Apartments

The Board of Directors of Landmarks Association has issued a statement supporting rehabilitation of the former DeVille Motor Hotel (San Luis Apartments). Read it here.

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Central West End DeVille Motor Hotel Historic Preservation Mid-Century Modern

Modern Motor Hotel in Central West End Faces February Demolition

by Michael R. Allen

Here is the building now known as the San Luis Apartments, located at 4483 Lindell Boulevard in the Central West End. Just west of the Cathedral, the building is owned by the Archdiocese of St. Louis and used as apartments for the elderly. The Archdiocese plans to demolish the building in February for a surface parking lot despite no pressing problem with the apartments, which are generally loved by residents for their excellent location. Residents are being relocated to many different places, none of which is as transit accessible — an important criterion for older people who do not drive.

The news of the Archdiocese’s plan surprises many Central West End residents who are aghast at the idea of creating a surface parking lot facing well-traveled Lindell on the same block as the elegant Cathedral. Many are astounded that the Archdiocese would proceed to demolition without any plan for future development of the site, leaving a gaping hole for an indefinite period. The Central West End Association and Alderwoman Lyda Krewson (D-28th) have yet to make official statements on the proposed demolition. However, oppositional voices are stating to cry out. Last week, the West End Word ran a letter to the editor from STL Style‘s Randy Vines.

Real estate moguls Harold and Melvin Dubinsky working with Paul Kapelow took out a building permit for a motor hotel on September 25, 1961, with construction estimated at $2.75 million. New Orleans firm Colbert, Lowery, Hess & Bouderaux designed the curvilinear, E-shaped modernist hotel. On July 3, 1963 the hotel building was granted an occupancy permit and shortly afterward opened as the DeVille Motor Hotel. The hotel was part of a national boom in “motor hotels” located in urban areas. Hoteliers sought to revive urban markets by building multi-story hotels with ample covered parking on lower levels. Many had bars, including popular tiki lounges. These buildings employed modernist styles to symbolize their cleanliness and newness as well as their utility. One could park right in the hotel and avoid walking city streets carrying luggage — no doubt a concern in the dark days of American urbanism, and perhaps still. Designers are better at hiding the parking in today’s urban hotels, but the idea of integrated parking, lodging and dining remains the same.

The design of the San Luis Apartments is strange and cool, if not cutting edge. The curved smooth white concrete towers cloak services while providing textural contrast to the aggregate body of each wing. The parking is recessed enough that it does not overpower the building; recessed walls on the first floor actually minimize its presence. The bays of aluminum-framed windows on the sides of the central, taller section and end of each wing are balanced by the ribbons on the inside walls of the wings. What could have been the tired bulk of a typical motor hotel — like the Howard Johnson by the airport — is relieved through division of the building into a series of forms of different height and footprint. This is no thoughtless slab. In fact, the modern lines interact quite well with the later and more accomplished Lindell Terrace (built in 1969 and designed by Hellmuth Obata Kassabaum) across Taylor Avenue to the west.

Unfortunately, due to recent age, the San Luis Apartments are not considered a contributing resource to the Central West End Historic District. Thus the building is not eligible for historic rehabilitation tax credits. However, the buidling is included within the boundaries of the Central West End Local Historic District so there is legally-mandated preservation review of the demolition.