North St. Louis Storefront Addition

Storefront Addition: Hudson’s Embassy

by Michael R. Allen

I don’t have much to write about the architectural character of the storefront addition located at 3818 Page Boulevard. The building, with a storefront dating to 1924, could definitely have more of its historical character. That’s obvious. What I want to point out is how cool the name “Hudson’s Embassy” is for a record store, and how there is a certain thrill I get from looking at the proud lettering announcing the store’s name to passers by like myself. Hudson’s Embassy was one of many “one stop” retail/wholesale record dealers that emerged in the 1960s to sell records from labels like Atlantic and Stax to department stores and radio deejays alike. The store is a link with a golden era of American urban music — it ought to have a proud sign.